Building Ammarzo beyond celebrity
Product, data and a focused category: Chahatt on what makes a business last.
Read the coverage summaryChahatt Khanna
Actor · Entrepreneur · Author
Founder of Ammarzo
From actor to founder
Chahatt Khanna is the founder of Ammarzo, a women's sleepwear brand. Her founder journey brings creativity into product decisions, customer understanding and the work of building a business.
The official Ammarzo storyThe founder journey
After four years with her earlier fast-fashion venture, Amaarzo Fashion, Chahatt chose to close it and begin again. Ammarzo focuses on women's sleepwear, with comfort and feeling good at the centre of its official brand story.
In interviews with Entrepreneur India, BW RetailWorld and Fibre2Fashion, she discusses product focus, the transition from acting, customer research and the challenges of being heard as a woman founder. These interviews explain her thinking, rather than serve as independent proof of revenue, certifications or market leadership.
Other work
Rajma Chawal EntertainmentAd agency creating digital ads
Ammarzo FoundationPhilanthropic work
A to EHer actor-to-entrepreneur journey in book form
Business milestones
Earlier ventureFour years building Amaarzo Fashion before closing it
A focused next chapterAmmarzo: women's sleepwear
Founder interviewsBusiness and trade coverage in 2025
Founder coverage
Ammarzo: a founder story built on purpose
On moving from actor to founder and building a self-sustaining business.
Read the coverage summaryThe thinking behind a D2C sleepwear brand
A founder interview about customer research, product development and honest brand claims.
Read the coverage summary