Chahatt Khanna
Actor · Entrepreneur · Author
Building Ammarzo beyond celebrity
In an interview with Entrepreneur India, Chahatt Khanna explains why recognition may help introduce a brand but cannot replace a strong product. Her focus for Ammarzo is on building a sleepwear business whose value is clear to customers, whether or not they know her screen work.
She describes the move from a broad fashion offering to a focused sleepwear category, and the importance of matching spending to the size of a business. The interview connects her actor-to-entrepreneur journey with product decisions, learning and data.